AFC is resolutely focused on achieving the objectives outlined in its business plan, armed with unwavering commitment, diligence, and enthusiasm to tackle the challenges ahead.

To foster and enhance football development within the Balsall Heath community and its environs.
To instil in players an understanding of the benefits derived from maintaining a healthy lifestyle, including aspects such as diet, drug awareness, education, adherence to codes of conduct, and physical fitness.
To forge strong partnerships with parents, schools, and other relevant professional bodies invested in the holistic well-being of young players, both individually and collectively.
To actively promote sportsmanship, respect, and a sense of community among all participants, fostering a positive environment within the game.
To establish a clear pathway for player learning and development, ensuring that aspiring players have the opportunity to join Armada Football Club.
To establish and enforce codes of behaviour, coaching standards, and playing regulations for players, spectators, coaches, and volunteers.
To strive towards providing top-quality playing facilities and equipment commensurate with the growth of the sport, facilitating optimal conditions for participation and enjoyment.